While no one was watching, Subaru has quietly kept growing sales month by month through the auto industry implosion and the recession. It’s selling so many cars these days that it’s running short of cars on the lots.
Subaru of America reported today that it posted its best-ever October sales results, including all-time best months for two models: Outback and Forester. It sold 47% more vehicles in October than in the month last year.
Year-to-date sales are 22% higher than in the first 10 months last year. It has sold so many vehicles, in fact, that before this week is out, 2010 will beat last year’s full-year sales record for the brand — with two sales months left to go. The brand’s reputation for gas thriftiness is one reason.
The results “reflect that demand for Subaru products continues to outpace supply despite the uncertain economy,” said Timothy Colbeck, senior vice president of sales, Subaru of America. “We have been increasing shipments to dealers, but they continue to sell everything we send them.”
Mid-Hudson Subaru 